Pulse is an alignment intelligence platform. It measures whether your team understands and believes in the strategic direction — the specific gap between what leadership decided and what the team actually internalized. It is built for leaders who are responsible for strategy execution, not just strategy creation.

Who Pulse is designed for

The leaders who use Pulse are accountable for organizational outcomes that depend on their team executing a coherent strategy. They are not running strategy creation processes — they have a direction and they need to know whether the team is actually aligned with it. This includes nonprofit executive directors, principals and heads of school at K-12 institutions, and organizational leaders in business settings: chiefs of staff, VPs of Strategy, and division heads.

Seeing this in your organization?

30 minutes with the founders. We will talk through how Pulse surfaces alignment signal in your specific organizational context.

What Pulse is not

Pulse is not an engagement survey platform. It is not an OKR or goal-tracking tool. It is not a performance management system. It does not tell you how people feel about their jobs or whether tasks are getting done. Those tools exist and do their jobs well. Pulse answers a different question.

What makes it different from what you already have

Most organizations have engagement data and execution tracking, but nothing in between. The gap in between is whether the team understands the strategy well enough to make good decisions in ambiguous situations, and whether they believe in the direction enough to bring discretionary effort. Pulse fills that gap. It is the instrument that tells you whether your communication has landed at the level of comprehension and belief, not just exposure.